Successful SMEs, Competitive Europe: unveiling the visual identity of the SME Assembly 2025

We're excited to unveil the visual identity for the SME Assembly 2025, which will be hosted in Copenhagen, Denmark on 10-12 November under the Danish Presidency of the Council of the European Union.

This year’s design draws inspiration from Copenhagen’s cycling culture — sustainable, future-oriented, and elegantly minimal. At its heart is the Circle Bridge, a landmark that embodies movement and connection. 

Much like Europe’s SMEs, it links people and ideas, sets progress in motion, and leads us toward a more resilient, competitive future — a vision perfectly captured in this year’s tagline: "Competitive SMEs, Competitive Europe", celebrating the vital role of small and medium-sized enterprises in shaping Europe’s growth and strength.

Europe’s flagship event for SMEs is also open to participants across Europe and beyond. Save the date (10-11 November 2025) for online access to access to:

  • High-level panel discussions
  • Expert-led roundtables and masterclasses
  • Interactive workshops
  • Valuable networking opportunities
    More details coming soon — stay tuned!
On a pale blue backdrop, this year's design features the Circle Bridge, a landmark that embodies movement and connection. 
Tags
SME Assembly 2025 Copenhagen EU2025DK Danish Presidency of the Council of the EU event