ESW Event Organisers

Welcome to the Promoting Enterprise sub-group for European SME Week event organisers!

In this group, find the information and toolkits needed to brand and promote your events under European SME Week.

Read the Guide for ESW Event Organisers with information on how to register, review or cancel your events, and how events are further validated and published.

To help you launch European SME Week 2024 in your country, we have put together this handy Toolkit. The Toolkit should make all your communications around European SME Week smooth and easy. 

This toolkit contains tips, templates, links to our own social media and more – everything you need to implement your communications. 

If you need any further assistance with your ESW campaign, please do not hesitate to get in touch with the ESW Secretariat here: SMEWeek@loweurope.eu. We are here to help!

In this package, you will find:

• Tips and tricks for making your campaign more effective
• Social media suggestions ready for you to use:
  • Suggestions and templates for social media posts
  • A guide to launching social media paid campaigns
• Extra communications
  • Reaching out to stakeholders and partners
  • Draft emails
• Press release
• ESW 2024 visuals
  • Visuals toolkit
  • General kitemark and kitemark guidelines

… and much more!

Access all the resources via Google Drive.