The five procurers of HSMonitor Pre Commercial Procurement (Grant Agreement n. 856698) adopted a user-centred approach to set specifications for the procurement of value-based research and development services for IT-supported integrated hypertension management. The approach was based on “Blueprint personas” and it considered the unmet needs of patients and health systems of the involved regions. As result, a digitally enabled integrated approach to hypertension has been designed to allow citizens to learn how to prevent the development of hypertension and lead a healthy lifestyle, and to receive comprehensive, individualised treatment in close collaboration with healthcare professionals.