Breakfast Debate #24: “Cross-Border Tourism & Joint Destination Management"

On Thursday, 18 September 2025, the Border Focal Point Network hosted the 24th Beyond Borders Breakfast Debate: “Cross-Border Tourism & Joint Destination Management.”

The debate focused on how tourism in EU border regions—rich in shared heritage and landscapes—can be better coordinated. Speakers explored how stronger cross-border cooperation can unlock new opportunities for sustainability, innovation, and regional growth.

Featured speakers:

🎤 Valeria Cenacchi, Programme Manager, DG REGIO

🎤 Alise Lūse, Kurzeme Planning Region, Access Routes Project

🎤 Ramunė Genzbigelytė-Venturi, Policy Officer for Tourism, DG MOVE

🎤 Giovanni Vassena, Project Manager, EGTC Alpine Pearls

Moderator:

🎤 Andrew Lansley, Member of the UK House of Lords & Strategic Counsel at LOW Associates

Video contribution:

🎥 PORTOLANES (Greece–Italy) – Sustainable nautical tourism

A timely conversation on boosting cross-border tourism through smarter, more joined-up destination management