When Anna Biborka Hódi-Nagypál presented her startup Cheera at the Youth Start-Up Challenge during the SME Assembly 2024 in Budapest, she was exploring an innovative concept: introducing fresh sprouts into poultry feed to improve animal nutrition. Since then, her entrepreneurial journey has taken her from the competition stage to a Youth Policy Dialogue roundtable with European Commissioner for Trade Maroš Šefčovič in Nicosia, Cyprus, alongside fellow YSC alumni Michael Strudler (2025) and Pauline Bellec (2023).
We caught up with Anna to hear how things have developed.
How has your entrepreneurial journey evolved since taking part in the Youth Start-Up Challenge at the SME Assembly 2024 in Budapest?
"The Cheera project aims to introduce fresh sprouts into poultry feed as part of animal nutrition. Since launching the project required animal testing, we participated in several competitions and sought mentorship support. Unfortunately, we have not yet succeeded in securing an investor, and initiating the experimental phase has proven to be highly challenging. Currently, we are also exploring alternative applications for the sprouts, including potential use for human consumption."
You recently participated in a roundtable with the European Commissioner for Trade. Can you tell us about that experience?
"Being personally invited by Maroš Šefčovič, the European Union's Trade Commissioner, was both a great honor and a significant opportunity. Such opportunities demonstrate that Cheera has strong potential and that the concept resonates with stakeholders."
"The Youth Policy Dialogue provided a platform for young entrepreneurs to raise their concerns and challenges in the field of international trade. Mr. Šefčovič responded thoughtfully to each contribution. The discussions placed particular emphasis on AI, trade agreements, international cooperation, and global challenges."
"It is also important to highlight the range of opportunities available to young entrepreneurs in Europe. Being European offers several advantages, such as the ability to easily establish a business in another EU member state. The discussion also covered Access2Markets, a platform designed to support entrepreneurs by providing information on investment opportunities, market access conditions, and professional guidance."
If you could offer one piece of advice to a young person in Europe who has a business idea but has not yet taken the first step?
"The hardest part is always taking the first step. Fortunately, there is a vast amount of information available online about how to start a startup. I recommend becoming familiar with key methodologies, such as the Business Model Canvas. Additionally, it is important to discuss your idea with others and seek their feedback. This often provides a completely new perspective and helps you think outside the box."
Anna's journey shows that the Youth Start-Up Challenge is about more than a single moment on stage. Even as her venture navigates the real challenges of early-stage innovation - securing investment, pivoting towards new applications, building credibility - the visibility and connections the YSC provides continue to open doors. From Budapest to Nicosia, Anna is proof that young entrepreneurs belong in the rooms where Europe's trade and enterprise future is being shaped.
The Youth Start-Up Challenge will return in 2026. Stay tuned on social media (LinkedIn, Facebook, Instagram) or subscribe to our newsletter for the announcement. 👀
Photo credits: C.D. Multimedia Services
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