Here is a collection of the most important criteria for building trust in AI. The criteria relate to companies and their employees. 

Ability - What skills does the team / member have for AI? 
Benevolence - How open is the organisation's attitude towards AI? 
Integrity - Is the business plan and the AI vision comprehensible to everyone? 
Perception - What is the mood in the company towards AI? 
Predictability - What does the organisation know about predictive power & AI?