Personal data holds the key for sustainable city life

This is a guest post by Teemu Ropponen and Victor Ponsford from MyData Global.

Personal data is a key building block for innovative smart city services. However, as seen in cases like the Sidewalk Labs’ effort in Toronto, concerns about governance and unclear usage of personal data can create pushback from the public and erode trust. In response, cities around the world are adopting approaches to personal data management that put people in control of their data. This human-centric approach both protects and empowers residents, whilst encouraging the growth of data-driven services.

The historical trend towards urbanisation means that cities will continue to grow in the decades to come. As more and more humans live, work, and play in urban environments, managing the services required by residents to make cities function well becomes more of a challenge. According to the World Bank, by 2050, with the urban population more than doubling its current size, nearly 7 of 10 people in the world will live in cities. Today, with more than 80% of global GDP generated in cities, urbanisation can contribute to sustainable growth by increasing productivity, allowing innovation and new ideas to emerge. 

Enormous amounts of personal data are generated by city residents and collected by city administrations, companies, and organisations each day. This data holds the potential to unlock innovative services. 

Data-driven smart cities have opportunities for new business, improved daily lives, and efficient public services

Cities have already been fertile ground for data-driven services, with globally recognised apps for food delivery, ride-sharing, and other mobility services quickly becoming commonplace.

Based on McKinsey Global Institute’s assessment, smart technologies could improve key indicators by 10-30% in many quality-of-life dimensions, and the current generation of smart city applications could help cities make significant or moderate progress towards 70% of the United Nations’ 17 Sustainable Development Goals.

According to McKinsey Global Institute, key opportunities in smart cities applications are not only improving our everyday lives (saving time and giving convenience; safety) but they are also solving some of the biggest issues of our time (sustainability; future of democracy; health and aging societies). All of these are highly relevant areas, and the MyData Declaration can be useful in each.

Cities as drivers of human-centric digital services

As urban environments, cities are fruitful testing grounds to develop and pilot innovative technological solutions and services. People living in cities have various lived experiences in the context of the built environment, transport and mobility, and social services that offer a basis for a number of possible use cases.

As public administration entities, cities are also important data holders with access to a wealth of personal data about citizens and visitors (in addition to non-personal data about the city).

Local governments are accountable to their citizens and have a duty to act in those citizens’ service. They are more immediately and tangibly present in their citizens’ lives than higher level governments, such as regional and national authorities.

Furthermore, cities can catalyse sufficient investments to realise their strategies to develop more human-centric digital services.

Cities are piloting MyData principles globally

Helsinki, La Rochelle, and Lyon are adopting MyData Global principles. Further afield, cities such as Antwerp and Ghent in Belgium, Nantes in France, Zug in Switzerland, New York and Berkeley in the USA, and the province of Gyeonggi in Korea have also started initiatives in this direction.

Some of the use cases for MyData Global in the smart city context include understanding and modifying personal behaviour (transport, energy, etc.) and cutting time and steps for administrative processes.

The Ecolyo app in Lyon, France, for example, shows the power of a personal application that ties into the greater sustainability goals of the city. Ecolyo is a personal data service that allows citizens to visualise their gas, water, and electricity consumption data, compare their data with an ideal consumption profile, and identify opportunities for trimming their bills. The design of this service, which includes a gamification functionality, builds on a transtheoretical model of behaviour change which aims to stimulate eco-positive responses in citizens.

By implementing the MyData Global principles, cities are developing trustworthy, personalised, and improved digital services that empower their residents. Cities are able to save costs and provide better services. Residents are able to use services that are proactive and personalised to their needs. Companies are able to use personal data innovatively, creating new business opportunities. By enabling the flow of data and putting city residents in control, everybody wins.