What is the best way to strengthen joint marketing and branding of cross-border tourism destinations?

During the 24th edition of Beyond Borders: Breakfast Debate Series “Cross-Border Regions and Tourism: Improving Joint Destination Management”, we will share two poll questions with the participants and we would very much like to hear your opinions!

The second question is the following:

What is the best way to strengthen joint marketing and branding of cross-border tourism destinations? 

1. Launch joint cross-border marketing campaigns
2. Support cross-border business networks in the tourism sector
3. Develop shared digital tools and visitor information platforms
4. Promote and organise joint events and festivals across the border
5. Other (please specify) .

Have your say in the comments section below!